This session concentrates on extracting maximum value from media interviews through ‘traditional’ channels of television/radio and print and covers:
- How to capitalise on media opportunities to promote specific research projects and make expert comment on newsworthy developments in research
- The difference between saying and communicating
- How to target specific audiences through the media
- How to craft messages for maximum effectiveness
- How to communicate technical research in layman’s language
- The steps to preparing for consistently impactful media interviews
- The difference between dealing with print media and radio/television
Presenter: Peter Finnegan, Communique International
Duration: 1 hour (12-1)
Booking: All courses can be booked on the Upcoming Courses page.
Vitae Researcher Development Framework: Domain D (Engagement, influence & impact)