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Performing market research for an invention

#3 Research Innovation Series

Goal: Enabling RCSI researchers to understand the commercial potential of their inventions

After this course, the researcher should be able to:

  • Understand the resources available for market research
  • Understand the importance of Clinician/KOL/End user feedback
  • Identify the most appropriate market segment for their technology and any barriers to entry
  • Identify the competitor products and articulate a value proposition
  • Quantify the total addressable market
  • Identify potential partners/licensees
  • Understand how validated Market Research can support invention disclosures and strengthen applications for commercialisation funding such as the SFI TIDA and the EI Commercialisation Fund.

This workshop is delivered by Dr Derek John

Duration: 1 hour

Target Audience: Post docs and PI’s new to commercialisation

All courses are bookable on the Upcoming Courses page.


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